Thursday 18 February 2016

Aldi Soupreme Chunky Soup Vegetable




65p for a standard 400g size can. Soupreme is a dreadful brand name for canned soups. Especially if the packaging is going to be so dour and basic. If the packaging was going to be fun and ironic, then they might get away with the pun, but as it is it looks like they are taking it seriously. I'm also unclear on why, when they have the Corale brand for tinned goods, they create another brand just for soups. Unless it's to give the impression that there is more brand name choice in Aldi than there actually is. After all, they have a different brand name for pretty much every product line they do. I suppose if people went into a supermarket and saw nothing but own brand products on offer, they might feel there was a lack of choice. Personally I'm OK with buying own brand products - that's what we tend to do when shopping at the big supermarkets anyway. But even a dedicated own brand shopper like me might baulk at entering a shop and seeing so little real choice, and having nothing to compare with. In the main supermarkets, such as Tesco, you get the main brands and a selection of own brands. Tesco Everyday Value Vegetable Soup is 25p. Tesco Vegetable Soup is 45p. Tesco Healthy Living Three Bean and Vegetable Soup is 49p. Crosse And Blackwell Hearty Vegetable Soup is normally 79p but is on offer at 50p. Heinz Vegetable Soup is 95p. Baxters Vegetarian Country Garden Soup is £1.10. And there are plenty more. So I have more to try, and can suit my purchase to my budget and personal taste.

This soup tasted thin and watery, and the veg was texture rather than flavour - lumps that dissolved, and tasted of tinned processed veg. Not a pleasant experience, and rather expensive for what it is. If I wanted a basic cheap soup, and didn't care about the price then the Tesco Everyday Value at 25p would work as well. For better flavour and still cheaper than Aldi the standard Heinz Vegetable Soup at 45p is looking something of a bargain. 

Score: 2


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